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The musician contributes twenty-five thousand pounds cash award to small concert halls

The singer accepting his trophy in the North East
He received the honor last month in the North East

The star has handed over the complete sum of his twenty-five thousand pound Mercury Prize winnings to the MVT, which functions to preserve the Britain's small live music spots.

Fender was awarded the cheque on mid-October as his third album the album was chosen as the best record of the past year.

The musician has chosen to donate the funds to the MVT, in appreciation of the essential function grassroots venues had in his early career.

"I would not have achieved what I am doing today if it wasn't for all the gigs I did around the region, and beyond, when I was just getting going," stated Fender. "These spaces are legendary, but they are in difficulty."

From early 2023 onward, at least 150 of these locations have shut down – about 16 percent of the entire UK sector.

Recently, top acts including Pulp, the group Coldplay, Katy Perry and Sheeran have all supported the trust in its efforts to keep the scene afloat, by applying a small levy to their ticket prices, which goes to help smaller concert halls.

Sam Fender also joined in, collecting in excess of £100,000 on his live tour to support numerous local spots across the UK.

These funds supported locations that were confronting imminent closure due to challenges stemming from water damage, blazes and bereavements, as well as licensing issues, court cases and sound issues.

Other venues obtained financial assistance in modernizing facilities and gear that directly benefitted artists and audiences.

"The notion that funds from concerts in large arenas supports the smaller venues, where it all starts for artists like me, is just sensible," Sam Fender has said.

The band Pulp in concert
They are one of the many acts who gave their Mercury Prize prize money to non-profits

Fender is not the first artist to give his award prize money to worthy causes.

When the band received the prize in 1996 for their release the album, vocalist Jarvis Cocker stated that the group would contribute their cash to the charity War Child.

That year, musician she split her bounty between multiple charities, like the NSPCC and a Sickle Cell charity.

"And I donated a £1,000 to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was a child and they lacked updated gear," Ms Dynamite told outlets.

Previously, Ezra Collective donated their winnings to the local youth club that supported their act, alongside other grassroots music organisations.

Also winners that year the group contributed their award to a MS organization after a acquaintance was diagnosed the illness.

"Receiving the award was ample," remarked artist Heather Small. "The cash was the bonus but we could do without the bonus, because we had the cake. So our winning touched another person's life."

Last week, the Music Venues Trust shared it had rescued several grassroots venues in the South East, by transferring them to local control.

The first in Southampton and the other in that location were purchased under the Own Our Venues program, which is supported by Arts Council England and supporters who acquire "shares" in the venues.

WJ
By

Whitney Johnson

Liam Sterling is a tech analyst and business strategist with over a decade of experience in digital transformation and startup consulting.

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